Australian Renewable Energy Agency (ARENA)
SOCIAL MEDIA CAMPAIGN
The Australian Renewable Energy Agency (ARENA) had a frustrating problem: they had millions of dollars of funding to allocate to eligible projects, but they were not attracting enough applications.
Blueboat was briefed to create a series of infographics and a social media campaign, Tomorrow's Energy, to promote ARENA’s funding priorities and attract new project applications.
The project included working collaboratively with ARENA to:
• Define their target audience, as well as their needs and online habits
• Develop a campaign architecture showing the purpose and placement of different elements on social media
• Develop a campaign tagline for the Tomorrow’s Energy initiative to be used throughout the campaign
• Design a series of large scale infographics with shareable social media graphics and email tiles.
The campaign led to ARENA’s highest ever levels of social media engagement, ultimately exceeding the client’s expectations for funding applications.
The design was also applied to a suite of publications.
Role: Creative Director