Monash University is Australia’s largest university. The course guides are their primary student recruitment tools, that set the design direction for publications and promotional materials for the year.
2013 was the first time that a single agency designed course guides for all Monash faculties. The suite of publications had to clearly embody the Monash brand while communicating each faculty’s unique offer.
To start the project. I ran a workshop with recent highschool graduates to better understand our audience’s needs and brand perceptions. Ongoing user testing informed refinements to content and information design.
As Creative Director on the project for three consecutive years, I developed the design direction, led a team of designers and worked with diverse stakeholders from the university. Managing multiple rounds of content changes while ensuring consistency between publications required thorough processes, attention to detail and exceptional client management skills.
A unified graphic style was developed for bold illustrations and information graphics that came to define the university’s visual identity. Monash continues to be a major client of Blueboat, for the annual course guides as well as ongoing strategy, brand and publication design.
2013 - 2016
Role: Creative Director