Royal Australian College of General Practitioners (RACGP)
USER EXPERIENCE DESIGN
IDENTITY + MESSAGING
The Digital Business Kit initiative was an Australian government program, that funded ten industry peak bodies to develop online resources to encourage the uptake of new technologies and processes in their industry.
The Royal Australian College of General Practitioners (RACGP) partnered with Blueboat to develop, design and build a kit to help GPs improve patient care and increase business efficiency.
User research including interviews with key target audiences and a review of best practice online tools informed the concept and project design.
UX mapping and user profiles helped the client to understand our visual design, information architecture and messaging recommendations. Entry points to the kit content reflect the different ways that the intended audience would work through information – either self-identifying their skill level to start a tailored plan, or working through the whole kit by topic. Difficultly levels and time required estimates were included for each module, allowing users to plan their time.
The RACGP Digital Business Kit was launched on time and on budget with a fantastic reception from both RACGP members and the funding department.
Role: Creative Director